5miles is a marketplace application and website that allows users
to buy from and sell to other users in their communities. When the Dallas-based 5miles team approached Distillery, the marketplace P2P company was interested in developing a new app entirely — a cryptocurrency wallet. 5miles’ CEO felt this crypto wallet might have the potential to disrupt a wide range of other industries. For its crypto wallet, Noomi set out to accomplish two goals:
5miles looked to our design team here at Distillery to bring the visual design and product functionality of its crypto wallet app to life. Our relationship with 5miles was hands-on and collaborative, with the client often visiting our Santa Monica office to work directly with our product manager.
Together with the client, our user interface (UI) and user experience (UX) teams helped 5miles:
Distillery also wired the application itself, which will be available in both Android and iOS.
These developments will all help Noomi as it prepares to launch its minimum viable product (MVP).
Our team carefully workshopped the perfect Noomi logo. 5miles desired a logo that suggested currency, safety and social networking. After exploring many options, we opted to stay away from the quite-literal imagery of locks, coins and wallets. Instead, we landed on a typographic logo that is modern, sleek and suggests cutting-edge tech.
Our design team weighed every UI decision with the future of Noomi top of mind. We wanted to give Noomi a style guide that showcased its brand and told a story without limiting the app’s long-term, cross-industry potential for success.
Distillery developed a definitive style guide for 5miles that articulated branding decisions like color pallette, iconography, typography and other elements.
UX and UI design for key elements of the product included:
We were able to communicate across time zones and geographic locations, including in-person visits to Distillery’s US office as well as consistent, timely communication with 5miles’ team members in the US and China.